Behavioural Science


Laura is an author, lecturer, researcher, scientist and corporate consultant. Her scope of work includes investigating the psychology behind human behaviour in specific social contexts, such as consumption of goods, purchasing, decision-making, habits, etc. Laura’s work focuses on identifying the conscious and non-conscious thought patterns that influence the behaviour of interest and using them to build behaviour models that enable behaviour change, often in very complex social situations. She holds a BA in Management and Business Administration from Vilnius University, MSc in Consumer Psychology from London Metropolitan University and is a current PhD Psychology Candidate at the University College London. She is a recognised educator by the Academy of Higher Education and has been awarded the AFHEA qualification for teaching.

Laura’s insights are based on the fields of Psychology, Neuroscience, and Behavioural Science. Her training includes qualitative methods, such as Depth Interviews, Zaltman Metaphor Elicitation Technique, Q-Sorting Methodology, quantitative and behavioural methods, such as experimental surveys, behaviour modelling, bespoke behaviour measurements; and neuroscience techniques, such as electroencephalogram (EEG) and Functional Magnetic Resonance Imaging (fMRI). She has taught many undergraduate, postgraduate, and executive courses within the scope of Consumer Psychology, Behavioural Science, and Research Techniques and has consulted top global and UK brands such as Plinthit, Samsung, Goldman Sachs, Virgin Trains to name a few.


Laura’s academic research interest lies in the psychology of eco-friendly behaviours and the factors forming people’s views towards the climate change situation. Her work aims to provide answers to big and complex questions, such as ‘What should people think about the existing destruction of nature?’, ‘How should people decide what is a right or a wrong action to take in the situations where one is forced to choose between economic loss and sustainability?’, ‘When should people prioritise economy versus eco-friendliness?’.

Laura believes that the roots of the answers above can be traced using the four science disciplines. Specifically, Environmental Sociology which allows us to track how human-nature relationships were shaped by history and how they are being socially constructed; Moral Philosophy which enables us to trace the evolution of defining the ‘rights’ and ‘wrongs’ in human-nature relationships and integrating them into socio-economic contexts; Social Psychology which allows defining psychological forces that impact the understanding of what is a ‘right’ or ‘wrong’ eco-behaviour in specific situations and contexts; and Cognitive Neuroscience which allows us to see where and when the psychological forces have a meaningful effect on the brain.


Laura works on developing the theory of why no one really knows what pro-environmental morality is and why the psychology of eco-friendly behaviours often goes against the existing rational behaviour models. She has published scientific work on the relationship between morality and sustainability in famous academic journals and has presented her work at numerous conferences. In her free time, Laura explores how energy and vibration relate to the states of consciousness and works on building her agriculture farm.

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