Eco-Morals Lead Nowhere

When does eco-friendly thinking lead to actually doing the same thing?
Eco-Friendly Philosopher Does None?!

Does knowing how to be eco-friendly actually make you eco-friendly?
Knowing But Not Feeling It: What Moral Colours Can Tell About Eco-Friendly Thoughts

Is the level of morality equal between eco-unfriendly behaviours vs. other types of social behaviours, such as lying, cheating, stealing?