2-Day Certificate Course

MASTER THE CONSUMER

Learn How to Understand Consumers Perfectly to Design Unforgettable Products and Experiences

DATE

August 5th and 6th, 2023
10:00 am – 18:00 pm UK time

Days
Hours
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The course has started!

2-day certificate course

Master The Consumer

258
£129 EARLY BIRD OFFER
  • 6 Comprehensive Online Sessions
  • 9 Behaviour Change Techniques
  • 6 Real-Life Case Studies
  • 1 Certificate Upon Completion
  • Unlimited Access to Videos, Q&As
50% OFF!

Ends JUNE 18th, 2023

Master the Consumer is a 2-day certificate course that equips you with skills and knowledge to understand consumer engagement, boost loyalty, and drive business success.

You will gain practical skills to captivate your consumers and users through behavioural science, learn to elevate your brand using behaviour change practices, and practice to craft unforgettable experiences using psychological techniques.

Limited spots via Zoom

LEAD BY EXPERTS:

Laura Zaikauskaitė, PhD
Author, Researcher, Scientist, Consultant

Dimitrios Tsivirkos, PhD

Author, Speaker, Media Commentator, 

Consultant

THIS COURSE IS SPECIFICALLY MADE FOR:

  • Business, advertising & marketing professionals
  • Media professionals
  • Sales directors
  • Service & product designers
  • Executives & business owners
  • Anyone who’s interested in influencing decision-making in people

OUR LIVE WORKSHOP DNA

6

ONLINE CLASSES IN 2 DAYS

9

APPLIED SCIENCE TOOLS

6

PRACTICAL CASE STUDIES

1

BEHAVIOUR CHANGE CERTIFICATE

THE 9 APPLIED LEARNING OUTCOMES

1

Master the laws of psychology to create unforgettable experience for consumers or users

2

Package a message to ensure maximum persuasiveness

3

Learn what type of stories speak best to consumers and why

4

Learn to apply behavioural science techniques to uncover the why’s and how’s of decision making

5

Learn to reveal real-world insights that skyrocket your branding and pricing strategies

6

Master the best practices to effectively bring your new products or services to market

7

Learn how to persuade people with the power of their cognitive biases

8

Get to know when to hold on to consumer habits and when to break them and build the new ones

9

Learn to create online and physical retail spaces that get people wanting to buy

COURSE CURRICULUM

DAY 1: THE SCIENCE OF THE CONSUMER MIND

Class 1

Perception: the perspectives of the consumer and the marketer
  • Perception: learn to harness the power of behaviour change by crafting the perception of the brand
  • Consumer: understand motivational reasons why people buy and don’t
  • Techniques: use psychological frameworks to design marketing that activates motivation to act

Class 2

Behaviour change: the mechanics of why we do what we do
  • Marketing campaigns: learn to apply behaviour change through informational and awareness campaigns
  • Social influence: practice to model behaviour using Social Validation, Boomerang Effect, Social Norms
  • Persuasion: master to change attitudes with Elaboration Likelihood Model

Class 3

Communication: designing the influence with emotion
  • Communicating with emotions: learn to build consumer-brand connections through emotional brand attachment
  • Targeting the consumer: understand the mechanics of emotion and information processing to harness their power
  • Strategic approach: practise building heart-felt campaigns
🎁 BONUS: Cheat sheet of key behaviour change principles

DAY 2: BEHAVIOUR CHANGE TOOLS AND STRATEGIES TO SUCCESS

Class 4

Brand personality: enhancing traits through concepts and colours
  • The ‘Big Five’: learn how personality traits are being represented by brands
  • Brand personality: learn how different types of brand concepts relate to brand personality
  • Colour and aesthetics: master the techniques to enhance personality traits through colour and aesthetic experience

Class 5

Identity: learn how to enhance brand resonance using social identity framework
  • Social identity: learn why social identity matters and how to create it
  • Brand identity: understand how to connect social identity to brand identity
  • The 3 Bs: master building strong brand identity using 3 dimensions of the brand

Class 6

Merging it altogether: case studies of success
  • Case studies: practise implementing behavioural sciences to gain more customers and improve the brand
  • Storytelling: the approach in creating stories that make a difference and galvanise an offer
  • Science: Rehearse the TOP tips in behaviour change and decision-making sciences
🎁 BONUS: Cheat sheet with the techniques and strategies to design unforgettable psychological experiences

FAQ

Session 1: August 5th, 10:00am – 6:00pm UK time
Session 2: August 6th, 10:00am – 6:00pm UK time

Each session will last for 1 hour 20 minutes (including the Q&A at the end). There will be 30 minute breaks in between the sessions.

Yes, all the sessions are highly interactive and we strongly encourage you to ask questions during the sessions.

No worries if you can’t make it on time. Everything will be recorded and emailed to you, so you can catch up if you are unable to attend. However, the sessions will be highly interactive, so the attendees can get the most out of the sessions by attending and participating. Please note, the links with the recordings will be deleted after 3 months.

The price for the session is individual. However, please contact us at info@laurazaikausk.com specifying the number of the team members to discuss the team-based discount options.

While we are very confident in the course material, we are very happy to refund attendees at any time up to November 6th, 2023 if they are not getting the value they hoped for by signing up for this course.

We will host the sessions via Zoom and email you the link to the session before its start.

Meet Your Instructors

Laura Zaikauskaitė, PhD

Author, Researcher, Scientist, Consultant

Laura researches Consumer Psychology and practises its implementation into businesses. 

She has consulted top brands, such as Goldman Sachs, Unilever, Samsung, Dr Martens, and is currently co-writing a science-led book ‘Morals Kill the Environment’

Laura has previously held a PhD research position at the University College London and has published scientific papers at Frontiers, PLOS ONE, The Social Science Journal.

 Knowing But Not Feeling It: What Moral Colours Can Tell About Eco-Friendly Thoughts

Eco-Friendly Philosopher Does None?!

Eco-Morals Lead Nowhere

Dimitrios Tsivrikos, PhD

Author, Speaker, Media Commentator, Consultant

Dimitrios is a most cited and broadcasted Consumer and Business Psychologist, Behavioural Scientist of global renown.

He consults for a series of large global corporations and brands, and is regularly invited to bring his informative, informal presentation style to keynote speeches, conferences and company meetings in both the private and public sectors around the world. Dimitrios is a co-author of  All in the Mind: The Psychology for the Curious’

Dimitrios acts a regular scientific consultant for titles including the Guardian, The Times, The Daily Telegraph, Vice and Esquire, and has appeared on documentaries and human interest shows on the BBC, Sky News, Channel 4 and Channel 5.

Why Supreme Is So Expensive

58% use messaging platforms to contact businesses Why Supreme Is So Expensive

Why anti-aging products are so expensive

TESTIMONIALS

“It was powerful. The workshop was thought provoking, inspiring, and gave our guests useful tools that could be incorporated immediately. The insights raised in his talk were not only relevant to our audience; they were delivered in a way to make them memorable and fun – look no further.”

— Colin Carroll,

Founder & CEO, LBDC

“Fascinating and practical insights into workplace and consumer behaviour. The workshop was presented to a group of over 300 providing insights to the future behaviours of consumers in our industry and the changes that we can expect in the work place. Dr. Dimitrios brings together a great mix of academic rigour, clear insight and humour – I can highly recommend.”

— Tim Sheppard,

SVP & General Manager, IQVIA

“Dr. Dimitrios has been an invaluable ally to us in helping our clients and partners understand the most complex conundrums. In the last 5 years, during times of fundamental change in consumer behaviours and motivations, it has illuminated our thinking many times.”

— Michael Brown,

Head of Insight, UM

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