MASTER THE CONSUMER
DATE
Ends JUNE 18th, 2023
Master the Consumer is a 2-day certificate course that equips you with skills and knowledge to understand consumer engagement, boost loyalty, and drive business success.
You will gain practical skills to captivate your consumers and users through behavioural science, learn to elevate your brand using behaviour change practices, and practice to craft unforgettable experiences using psychological techniques.
Limited spots via Zoom
THIS COURSE IS SPECIFICALLY MADE FOR:
OUR LIVE WORKSHOP DNA
THE 9 APPLIED LEARNING OUTCOMES
COURSE CURRICULUM
Session 1: August 5th, 10:00am – 6:00pm UK time
Session 2: August 6th, 10:00am – 6:00pm UK time
Each session will last for 1 hour 20 minutes (including the Q&A at the end). There will be 30 minute breaks in between the sessions.
Yes, all the sessions are highly interactive and we strongly encourage you to ask questions during the sessions.
No worries if you can’t make it on time. Everything will be recorded and emailed to you, so you can catch up if you are unable to attend. However, the sessions will be highly interactive, so the attendees can get the most out of the sessions by attending and participating. Please note, the links with the recordings will be deleted after 3 months.
The price for the session is individual. However, please contact us at info@laurazaikausk.com specifying the number of the team members to discuss the team-based discount options.
While we are very confident in the course material, we are very happy to refund attendees at any time up to November 6th, 2023 if they are not getting the value they hoped for by signing up for this course.
We will host the sessions via Zoom and email you the link to the session before its start.
Author, Researcher, Scientist, Consultant
Laura researches Consumer Psychology and practises its implementation into businesses.
She has consulted top brands, such as Goldman Sachs, Unilever, Samsung, Dr Martens, and is currently co-writing a science-led book ‘Morals Kill the Environment’
Laura has previously held a PhD research position at the University College London and has published scientific papers at Frontiers, PLOS ONE, The Social Science Journal.
Knowing But Not Feeling It: What Moral Colours Can Tell About Eco-Friendly Thoughts
Author, Speaker, Media Commentator, Consultant
Dimitrios is a most cited and broadcasted Consumer and Business Psychologist, Behavioural Scientist of global renown.
He consults for a series of large global corporations and brands, and is regularly invited to bring his informative, informal presentation style to keynote speeches, conferences and company meetings in both the private and public sectors around the world. Dimitrios is a co-author of ‘All in the Mind: The Psychology for the Curious’
Dimitrios acts a regular scientific consultant for titles including the Guardian, The Times, The Daily Telegraph, Vice and Esquire, and has appeared on documentaries and human interest shows on the BBC, Sky News, Channel 4 and Channel 5.
58% use messaging platforms to contact businesses Why Supreme Is So Expensive
“It was powerful. The workshop was thought provoking, inspiring, and gave our guests useful tools that could be incorporated immediately. The insights raised in his talk were not only relevant to our audience; they were delivered in a way to make them memorable and fun – look no further.”
— Colin Carroll,
Founder & CEO, LBDC
“Fascinating and practical insights into workplace and consumer behaviour. The workshop was presented to a group of over 300 providing insights to the future behaviours of consumers in our industry and the changes that we can expect in the work place. Dr. Dimitrios brings together a great mix of academic rigour, clear insight and humour – I can highly recommend.”
— Tim Sheppard,
SVP & General Manager, IQVIA
“Dr. Dimitrios has been an invaluable ally to us in helping our clients and partners understand the most complex conundrums. In the last 5 years, during times of fundamental change in consumer behaviours and motivations, it has illuminated our thinking many times.”
— Michael Brown,
Head of Insight, UM
