Behavioural Science

Decoding the Consumer’s Mind

Decision Making Science Online Masterclass

Includes: 3 hours of pre-recorded materials


This is an immersive online course that will empower participants to understand the mind of the consumer. Participants will receive advanced knowledge of the latest scientific practices and discoveries in an accessible manner, combining them with practical examples to provide a deeper understanding and grasp of consumer psychology. Our bespoke online course is designed to explore the central forces and processes that influence consumer behaviour, such as attention and memory, perception, expectations, emotions, rationality and identity, to name a few.


• Provide the psychological background and framework of consumer thinking

• Bring a range of key behavioural science theories and connect them to practice

• Demonstrate practical implementation of reviewed psychological forces via powerful real-life examples

• Challenge the current understanding of consumer behaviour


• The interaction of attention and memory in the age of information overload

• The formation and power of perception

• The impact of pre-existing expectations

• The role of social identity in consumer decision making


• Understanding of core psychological processes that govern behaviour

• Insights on how consumers make decisions

• Knowledge of powerful and powerless behavior change examples

• Application of behavioural science principles for effective communication


Participants on similar previous programmes have included:

• behavior change promoters

• consumer insights teams

• marketing and brand managers

• sales directors

• local and national government officials

• client services managers

• business development managers

• HR professionals

• CSR staff

• entrepreneurs

• owner operators

• also individuals with an interest in the topic

Current offer: + 3 hours of interactive sessions and Q&A (on Zoom on the agreed dates). Only available for the early purchases as a thank you for the immediate investment, e.g. as is now selling on Kickstarter.

Price: £110

In colaboration with

Dr Dimitrios Tsivrikos

Dimitrios is a most cited and broadcasted Consumer and Business Psychologist, and Behavioural Scientist of Global renown. He consults for a series of large global corporations and brands, and is regularly invited to bring his informative, informal presentation style to keynote speeches, conferences and company meetings in both the private and public sectors around the world. He acts a regular scientific consultant for titles including the Guardian, The Times, The Daily Telegraph, Vice and Esquire, and has appeared on documentaries and human interest shows on the BBC, Sky News, Channel 4 and Channel 5.

Dimitrios was the first person to establish the field of Consumer Psychology in the UK and now expertly and influentially uses science to find out what people want and think in order to build things that are long-lasting, and more absorbing. He helps understand who the consumer is, demonstrates and provides trend forecasts for how their behaviour might shift in the future. Dimitrios has lent his distinctive approach to a range of clients in various industries: from investments banks to media broadcasters, from luxury fashion houses to the NHS.

“We know what we want and we know when we want it, but we don’t know why”. Dimitrios believes that psychology and behavioural science offers that why and thus helps to resolve day-to-day challenges and boost commercial success.




“It was powerful. The workshop was thought provoking, inspiring, and gave our guests useful tools that could be incorporated immediately. The insights raised in his talk were not only relevant to our audience; they were delivered in a way to make them memorable and fun – look no further.”

— Colin Carroll,

Founder & CEO, LBDC

“Fascinating and practical insights into workplace and consumer behaviour. The workshop was presented to a group of over 300 providing insights to the future behaviours of consumers in our industry and the changes that we can expect in the work place. Dr. Dimitrios brings together a great mix of academic rigour, clear insight and humour – I can highly recommend.”

— Tim Sheppard,

SVP & General Manager, IQVIA

“Dr. Dimitrios has been an invaluable ally to us in helping our clients and partners understand the most complex conundrums. In the last 5 years, during times of fundamental change in consumer behaviours and motivations, it has illuminated our thinking many times.”

— Michael Brown,

Head of Insight, UM