Behavioural Science

Unlocking the Sustainable Mind: The Keys to Activating Consistent Eco-Friendly Behaviours

Premium Eco-Psychology Masterclass

Includes: 3 hours of pre-recorded materials


This is a bespoke premium online course on the psychology of eco-(un)friendly behaviours. This course is based on our very own 5-year-long research scheme aiming to answer the question of why people don’t do what they say they will do in relation to changing their habits to the more sustainable ones. Using the experimental data from thousands of participants, 100s of hours of scientific interviews, and 100s of hours of neuroscience studies directly exploring what’s happening on the brain level, we offer cutting-edge insights into how human-nature relationships are reflected in the everyday mind of the consumer and suggest a framework to reconstruct them. The course features findings from our own scientific publications.


Provide psychology-based grounds on why people struggle to become eco-friendly, despite knowing the global consequences of not doing so

Explore what morality has to do with existing inconsistencies between what people think and do

• Disentangle the psychological forces behind failed behaviour change initiatives

• Work out a framework for the successful promotion of eco-friendly behaviour


• The impact of society on eco-(un)friendly actions

• The role of emotion in distorting the sustainable reality

• Psychological costs vs. benefits of being eco-(un)friendly

• Building the future with the 9 laws of sustainable growth


• Identification of core psychological principles that drive (un)sustainable behaviours

• Understanding of how society shapes individual perception of eco-(un)friendly consumption

• Insights on Do’s and Don’ts in eco-promotion

• Application of the 9 laws of building consistent, sustainable change


Participants on similar previous programmes have included:

• behavior change promoters

• consumer insights teams

• marketing and brand managers

• sales directors

• local and national government officials

• client services managers

• business development managers

• HR professionals

• CSR staff

• entrepreneurs

• owner operators

• also individuals with an interest in the topic

Current offer:

+ 2 hours of solving the case study (live on Zoom)

+ 3 hours interactive sessions & Q&A (on Zoom on the agreed dates)

Only available for the early purchases as a thank you for the immediate investment, e.g. as is now selling on Kickstarter.

Price: £180

In colaboration with

Dr Dimitrios Tsivrikos

Dimitrios is a most cited and broadcasted Consumer and Business Psychologist, and Behavioural Scientist of Global renown. He consults for a series of large global corporations and brands, and is regularly invited to bring his informative, informal presentation style to keynote speeches, conferences and company meetings in both the private and public sectors around the world. He acts a regular scientific consultant for titles including the Guardian, The Times, The Daily Telegraph, Vice and Esquire, and has appeared on documentaries and human interest shows on the BBC, Sky News, Channel 4 and Channel 5.

Dimitrios was the first person to establish the field of Consumer Psychology in the UK and now expertly and influentially uses science to find out what people want and think in order to build things that are long-lasting, and more absorbing. He helps understand who the consumer is, demonstrates and provides trend forecasts for how their behaviour might shift in the future. Dimitrios has lent his distinctive approach to a range of clients in various industries: from investments banks to media broadcasters, from luxury fashion houses to the NHS.

“We know what we want and we know when we want it, but we don’t know why”. Dimitrios believes that psychology and behavioural science offers that why and thus helps to resolve day-to-day challenges and boost commercial success.




“It was powerful. The workshop was thought provoking, inspiring, and gave our guests useful tools that could be incorporated immediately. The insights raised in his talk were not only relevant to our audience; they were delivered in a way to make them memorable and fun – look no further.”

— Colin Carroll,

Founder & CEO, LBDC

“Fascinating and practical insights into workplace and consumer behaviour. The workshop was presented to a group of over 300 providing insights to the future behaviours of consumers in our industry and the changes that we can expect in the work place. Dr. Dimitrios brings together a great mix of academic rigour, clear insight and humour – I can highly recommend.”

— Tim Sheppard,

SVP & General Manager, IQVIA

“Dr. Dimitrios has been an invaluable ally to us in helping our clients and partners understand the most complex conundrums. In the last 5 years, during times of fundamental change in consumer behaviours and motivations, it has illuminated our thinking many times.”

— Michael Brown,

Head of Insight, UM